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Old 09-24-2017, 06:48 PM   #1
Captain Slow
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Default Help Me Create a Car Enthusiast Demographic

I'm taking a class to learn how to build a website and I need to understand my target audience, car enthusiasts. It would be a big help if you fill out this questionnaire. You're welcome to include as much or as little detail as you like, or omit answers if you don't want to share them with me. You can also PM me the questionnaire if you'd prefer not to make it public record. Lets go!
  • Occupation:
  • Highest level of education?
  • Are you married?
  • Do you have kids?
  • Age:
  • Location (urban/suburban/rural, state):
  • Ethnicity:
  • Hobbies:
  • Describe what kind of car enthusiast you are in about 5 words:
  • In a few words, describe how you became a car enthusiast:
  • What kind of car information or media do you seek out online?
  • What gets in the way of visiting car websites or forums?
  • What challenges prevent you from doing things you enjoy, generally?
  • What kind of device do you visit car websites on(phone, laptop, tablet)?
  • Where do you currently get car news from(specific websites, magazines, TV, other)?
  • What makes you want to visit a car news website?
  • Do you find anything lacking on other car websites?
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Old 09-24-2017, 08:33 PM   #2
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Quote:
Originally Posted by Captain Slow View Post
I'm taking a class to learn how to build a website and I need to understand my target audience, car enthusiasts. It would be a big help if you fill out this questionnaire. You're welcome to include as much or as little detail as you like, or omit answers if you don't want to share them with me. You can also PM me the questionnaire if you'd prefer not to make it public record. Lets go!
  • Occupation:

    “Internal Coordinator” at Tesla Motors
  • Highest level of education?

    Multiple associates degrees
  • Are you married?

    No
  • Do you have kids?

    No
  • Age:

    24
  • Location (urban/suburban/rural, state):

    Huntington Beach, CA. Well over 200k population
  • Ethnicity:

    White as a ghost, or red when I see 10 minutes of sun
  • Hobbies:

    Netflix and detailing
  • Describe what kind of car enthusiast you are in about 5 words:

    Hyper, super, luxury, sporty, wagons
  • In a few words, describe how you became a car enthusiast:

    Porsche Carrera GT
  • What kind of car information or media do you seek out online?

    Specs, detailing, car care, just general research
  • What gets in the way of visiting car websites or forums?

    Ads! Acurazine is a mess in particular. Unable to zoom on mobile.
  • What challenges prevent you from doing things you enjoy, generally?

    Money is the only obstacle. Willing to put in the time and effort.
  • What kind of device do you visit car websites on(phone, laptop, tablet)?

    Mobile (iOS or android depending on my flavour of the month) and desktop (MacOS)
  • Where do you currently get car news from(specific websites, magazines, TV, other)?

    Jalopnik and enthusiast forums
  • What makes you want to visit a car news website?

    Writers that can engage me in the first paragraph
  • Do you find anything lacking on other car websites?

    There’s a bit of everything available, it seems. However, mods, maintenance, and physical car care pretty much require their own sites at the moment.
(Ignore this sentence, it was required to post)
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Old 09-25-2017, 03:42 AM   #3
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Quote:
Originally Posted by Captain Slow View Post
  • Occupation: Fleet Coordinator Enterprise Fleet management
  • Highest level of education? Bachelors
  • Are you married? Yes
  • Do you have kids? No
  • Age: 30
  • Location (urban/suburban/rural, state): Suburbs
  • Ethnicity: white/ Caucasian
  • Hobbies: Cars, Boats, photography
  • Describe what kind of car enthusiast you are in about 5 words: Tastefully clean and spirited driver.
  • In a few words, describe how you became a car enthusiast:
Matchbox / hot wheels
  • What kind of car information or media do you seek out online? Jalopnik, Bring a trailer, various car clubs
  • What gets in the way of visiting car websites or forums? The Bull Sh!t
  • What challenges prevent you from doing things you enjoy, generally? Money
  • What kind of device do you visit car websites on(phone, laptop, tablet)?
Phone, desk top
  • Where do you currently get car news from(specific websites, magazines, TV, other)? Jalopnik, road and track, auto week, top gear
  • What makes you want to visit a car news website? an interesting article or headline
  • Do you find anything lacking on other car websites? more pictures

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Old 09-25-2017, 07:45 AM   #4
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It's only fair I fill one of these out myself. The data will be just as useful. Brett, Rich, thank you for replying!
  • Occupation: Student
  • Highest level of education? Bachelors
  • Are you married? No
  • Do you have kids? No
  • Age: 29
  • Location (urban/suburban/rural, state): suburban, NJ
  • Ethnicity: white
  • Hobbies: cars, photography, technology/computers/video-games
  • Describe what kind of car enthusiast you are in about 5 words: keep-it-stock
  • In a few words, describe how you became a car enthusiast: I googled "Acura Legend 0-60" in 2005
  • What kind of car information or media do you seek out online? Reviews, news, personal stories, listicles, sale ads
  • What gets in the way of visiting car websites or forums? vitriolic comments, pay walls
  • What challenges prevent you from doing things you enjoy, generally? school work
  • What kind of device do you visit car websites on(phone, laptop, tablet)? Desktop computer
  • Where do you currently get car news from(specific websites, magazines, TV, other)? Youtube (Mighty Car Mods, Regular Cars, MotorTrend, Engineering Explained, Car Throttle, Petrolicious), car forums
  • What makes you want to visit a car news website? Pictures, videos, personal stories
  • Do you find anything lacking on other car websites? Car websites are perhaps too social. In the same way that YouTube sorts by "top comment," car forums should sort commenters by coolest car. The opinion of the guy with the top optioned stick shift is always more valued. Don't judge me. I know all you people click on thread titles with "six speed" in them twice as quickly.
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Old 09-25-2017, 08:52 AM   #5
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Quote:
Originally Posted by Captain Slow View Post
  • Occupation: Student Pastor
  • Highest level of education? Some college
  • Are you married? yes
  • Do you have kids? yes
  • Age: 42
  • Location (urban/suburban/rural, state): suburban, TX
  • Ethnicity: white
  • Hobbies: cars, woodworking, food
  • Describe what kind of car enthusiast you are in about 5 words: information gathering, speed freak
  • In a few words, describe how you became a car enthusiast: was born
  • What kind of car information or media do you seek out online? parts, trends, color options
  • What gets in the way of visiting car websites or forums? time
  • What challenges prevent you from doing things you enjoy, generally? kids
  • What kind of device do you visit car websites on(phone, laptop, tablet)? phone, laptop
  • Where do you currently get car news from(specific websites, magazines, TV, other)? internet, in person, in print, in conversation - everywhere
  • What makes you want to visit a car news website? nothing
  • Do you find anything lacking on other car websites? no
I'm just here to break demographics!
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Old 09-25-2017, 10:54 AM   #6
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Here you go Ken.
Quote:
  • Occupation: Regulatory Consultant / Healthcare
  • Highest level of education? Masters of Business
  • Are you married? No
  • Do you have kids? No
  • Age: 35
  • Location (urban/suburban/rural, state): Urban AZ
  • Ethnicity: White
  • Hobbies: Cars / road trips, writing, running, hiking/outdoors
  • Describe what kind of car enthusiast you are in about 5 words: Purist, adventure-seeking, detailed
  • In a few words, describe how you became a car enthusiast: Family influence - father & brothers
  • What kind of car information or media do you seek out online? Classified ads, ugh.
  • What gets in the way of visiting car websites or forums?
  • What challenges prevent you from doing things you enjoy, generally? Extracurricular / volunteer activities, home ownership needs, work
  • What kind of device do you visit car websites on(phone, laptop, tablet)? Laptop, phone
  • Where do you currently get car news from(specific websites, magazines, TV, other)? Facebook groups, Jalopnik, Bring a Trailer
  • What makes you want to visit a car news website? Content that aligns with my automotive interests (80s-90s Japanese primarily)
  • Do you find anything lacking on other car websites?
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Old 09-25-2017, 01:08 PM   #7
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Thank you Brian, Tyson!

Quote:
Originally Posted by Blackend View Post
I'm just here to break demographics!
Getting a few more child rearing adults or original owners would be really helpful actually
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Old 09-28-2017, 03:09 AM   #8
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  • Occupation: Service Advisor for Honda Dealership
  • Highest level of education? Associates degree mechanical engineering
  • Are you married? Yes
  • Do you have kids? No
  • Age: 32
  • Location (urban/suburban/rural, state): rural SC
  • Ethnicity: Cracker
  • Hobbies: Cars, Gaming
  • Describe what kind of car enthusiast you are in about 5 words: Unique, hands on, DIY
  • In a few words, describe how you became a car enthusiast: My father always pushing me to figure things out on my own. My friend convincing me to help him work on his CRX in high-school.
  • What kind of car information or media do you seek out online? Technical specs, how-to info
  • What gets in the way of visiting car websites or forums? Working over 60 hours a week lol
  • What challenges prevent you from doing things you enjoy, generally? see above...
  • What kind of device do you visit car websites on(phone, laptop, tablet)? PC/Phone
  • Where do you currently get car news from(specific websites, magazines, TV, other)?
  • What makes you want to visit a car news website? If its related to my specific interests, for example: Acura Legends (because I own one) or Honda (because of my job)
  • Do you find anything lacking on other car websites? Hadn't really thought about it...
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Old 10-02-2017, 02:55 PM   #9
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Thanks, JMan.

I submitted this portion of the assignment today. I'll let you all know how the website pans out.
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Old 10-10-2017, 07:24 PM   #10
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okay, here you go...

Quote:
  • Occupation: software developer
  • Highest level of education? 3yrs college + ongoing training
  • Are you married? Yes
  • Do you have kids? Yes
  • Age: 53
  • Location (urban/suburban/rural, state): suburbs
  • Ethnicity: american mutt
  • Hobbies: tinkering, photography
  • Describe what kind of car enthusiast you are in about 5 words: heavy moderate somewhat sporty
  • In a few words, describe how you became a car enthusiast: necessity
  • What kind of car information or media do you seek out online? forums, technical data, automotive solutions
  • What gets in the way of visiting car websites or forums? ads, bad searches, ignorance
  • What challenges prevent you from doing things you enjoy, generally? time, money and desire
  • What kind of device do you visit car websites on(phone, laptop, tablet)? laptop
  • Where do you currently get car news from(specific websites, magazines, TV, other)? various
  • What makes you want to visit a car news website? short concise informative information with lots of pictures.
  • Do you find anything lacking on other car websites? meh, nothing is perfect.
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